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ReloAction Highly personalized relocation services delivered on the web (now Hewitt). Developed launch strategy for relocation extranet, company branding and web site.

BidCom SaaS project management for the construction industry (now Citadon.) Developed release plan, packaging and pricing models, and usability study.

North Systems SaaS CRM (now Chordiant.) Helped founders develop initial positioning, product road map, and market launch strategy.

Aurum Enterprise CRM (now Baan.) Developed roll out plan and managed cross-functional launch team for next-generation, web-based SFA.

Martell Communications High tech PR agency. Partnered to develop positioning for their client, Prism Solutions, a pioneer in data warehousing.

Austin-Hayne Intranet suite for managing employee performance and development (now SuccessFactors.) Positioning and launch plan.


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