These links, books, and other references are provided as a service to Market Architects' clients and partners as sources of useful information and wisdom.

• Bottom-Up Marketing By Trout and Ries: The third, and least well-known, of the positioning mavens' books, but my favorite. I recommend this book especially for product managers, founders, and developers in start-ups.
• Inspired: How to Create Products Customers Love by Marty Cagan. Lessons learned, techniques and best practices.
• UC Berkeley Executive Eduction: Product Management program
• Silicon Valley Product Group: Product management training
• Pragmatic Marketing: Seminars for software product and project managers.
• Enthiosys: Agile product management consulting firm and blog.
• Jakob Nielsen's Web Site: Usable information technology by the guru of usability.

• Silicon Valley Association of Startup Entrepreneurs: Bay Area organization that promotes and supports software entrepreneurship.
• Silicon Valley Product Management Association: a forum for education, networking and community