Market Architects helps clients plan and launch new business initiatives — new companies, new approaches to serving customers, and new products.

Start-up Services

• Launch strategy: Lead emerging businesses, new product teams, and web service companies in the development of successful launch plans including objectives, rollout map, readiness audit, market analysis, positioning, communications strategy and evaluation.
• SaaS business planning: Work with software and services companies to define, plan and introduce new Internet-based businesses.
• Marketing and sales systems planning: Help start-ups and small-to-mid-sized companies define requirements for internal CRM systems, develop an RFP and analyze full costs.

Product Management Services

• Information architecture: Web site design begins with a plan based on your business requirements and your customers' needs. Includes: overall analysis of site requirements; design of the site structure, navigation and user experience; and definition of content, data, and media requirements.
• Product management: Create products and services that customers want to buy. Projects may include market research, product definition or refinement, customer validation, competitive analysis, project and team management, pricing, launch and in-market strategies.
• Product and services marketing: Increase demand, conversion and adoption. Projects include viral and social networking strategies, email marketing, prospect nurturing programs, SEM/SEO, demo development and sales tools.